Shyam Sundar Co. Jewellers launched a new collection of diamond jewellery ‘Celebration’ with Tollywood actress Rituparna Sengupta. Rituparna Sengupta was also announced as the popular face of the brand on the occasion of the company’s fifth anniversary. Shyam Sundar Jewellers is one of the most renowned brands from Kolkata. Asked on its new collections, Rupak Saha, owner, Shyam Sundar Co. Jewellers said “We have tried to break the concept of considering diamond to be costly and we have brought in various stylish and contemporary designs, which would suit women not only for their traditional but also western outfits.” Arpita Saha, Director of Syham Sundar Co. Jewellers, who was also present in the event said, ”Actually, our search for a popular face of the brand began and ended with Rituparna Sengupta, because she is the reigning Tollywood queen, no one fits the role better than her.” The company is celebrating the occasion with offers that includes gifts with every purchase, 100 per cent discount on making charge of diamond jewellery, 20 per cent charge on making charge of gold jewellery, 15 per cent discount on gems and precious stones and celebrations with lucky draw and consolation prizes. The Special Anninversary Offer will be on all the three showrooms of the brand present in Kolkata at Gariahat, Behala and Barasat. The offer will continue from 11th August to 14th August. Actress Rituparna Sengupta said, “I am very happy for Shyam Sundar Co. Celebration Diamond Jewellery collection. It looks very beautiful. I feel privileged to be the brand ambassador for Shyam Sundar Co. I wish them all the very best.”