Nimai, a multi-artist concept jewellery brand, is set to venutre into e-commerce segment with launch of its website shopnimai.com, says reports. Nimai curates works of over 55 established and emerging jewellery designers from India who endorse handcrafted, artisanal and Indian contemporary products. The website will launch with an initial roster of 45 brands and will eventually become the virtual version of the retail store that is currently headquartered here, adds a report. The current line-up includes names such as Eina Ahluwalia, Suhani Pittie, Outhouse, Deepa Gurnani, Valliyan, Zariin, Dvibhumi, Bangdar Sarali, Absynthe Design, Chicory Chai, Misho Designs, Metallurgy, Olio, Vasundhara Mantri, Baby Bania and Rara Avis. The report further states that the designers experiment with unique mediums and techniques such as paper, wood, cement, clay, nuts, bolts, fuse, leather, glass, discarded watch parts, lava stones, shark teeth, fossils, brass, copper, silver, semi-precious stones, Bidri, enamelling, fretwork and steampunk.