Merii, a unique 925 sterling silver jewellery highlighted with collection of dazzling 100 cut Cubic Zirconia, designed and distributed by Pranda Group, has unveiled insights about ‘The Spirit of Luxury’ concept.

Merii 925 sterling silver jewellery is distinguished by its classical feminine style that is both elegant and timeless. Accentuated by the perfect 100 cut Cubic Zirconia and crafted by highly-skilled diamond jewellery craftsmen, Merii jewellery embodies beauty, practicality, and durability, while being versatile enough to be worn in every occasion.

Merii 925 sterling silver jewellery do not just look and feel like diamond jewellery. Each piece is known for its practicality given the accessible retail price point. Modern professional ladies find Merii an ideal substitute for real diamonds.

Merii Brand Creative Manager, Jan Tiasuwan, commented, “Merii is the ultimate solution for women who lead an active social life and do not compromise when it comes to accessorizing for their day-to-day lives. The genuine brilliance of diamonds as well as the timeless designs that embody ‘The Spirit of Luxury’ set Merii pieces apart. It’s rare to find fashionable diamond-look jewellery crafted with Merii quality. We created this brand to serve the needs of people who care about details and fine craftsmanship.”

“Pranda Group is recognised in the industry for its craftsmanship and expertise. This expertise, combined with our Bangkok and Paris-based design teams, makes Merii jewellery truly unique. With them, we’re able to deliver elegant simulated diamond jewellery,” Jan Tiasuwan remarked.

Merii marketing and promotional activities in Thailand have already received excellent responses, indicating that the brand is well-positioned and built to thrive throughout Asia. In mid 2016, Merii was launched at two prominent city center locations in Vietnam and Indonesia; Takashimaya, Ho Chi Minh City, and Central Grand Indonesia, Jakarta. Jan Tiasuwan said, “My vision is for Merii to be internationally recognized. We are moving towards this vision by expanding Merii across Southeast Asia and gradually building Merii as a trusted source of beautifully crafted jewellery for women with a discerning eye for style.”

Visit the Pranda Group Booth3B503 and 3C103 in Hong Kong Jewellery & Gem Fair during September 15 – 19, 2016.