The Muthoot Group, the official Referee and Fair Play Sponsor of the Hero ISL, launched a special edition Hero ISL Fair Play Gold Coin for Dhanteras to commemorate its association with the League and the Fair Play Award. The Group also released an inspiring Fair Play Anthem and Pledge.

The limited edition gold coin has The Muthoot Group Fair Play Award and Official Referee Partner and HISL logos on the face of the coin and The Muthoot Group logo on the obverse of the coin. Crafted with finesse, the gold coins are a unique collector's item and a cherished gift especially in the ongoing festive season. The special edition HISL gold coins are available for sale at all the 4500 plus Muthoot Finance branches across India, including on line booking and home delivery (details available at www.muthootpreciousmetalscorporation.com)

Speaking on the occasion, Alexander George Muthoot, Director, The Muthoot Group said, “We provide the largest variety of 24 carat gold coins of 999 purity that are also available through easy EMIs. We enjoy the trust of lakhs of customers who have shown confidence in our products. Our product has high demand during the festival season especially for Dhanteras and Diwali”

He further added, “The Muthoot Group has always been known for its uncompromising values and trust. The significance of the launch of the gold coin and release of the video are that they represent the pristine innate values of our brand and the game. I have always believed that the concept of Fair Play extends beyond the game and has resonance and applicability in day to day life. Playing is not just about winning; it is about sportsmanship and giving your best while playing to the rules of the game. We would thus encourage the participating, teams to respect the game, play hard and play fair, thereby upholding the spirit of the game."

Speaking about the partnership, the Hero ISL spokesperson said "HISL is the gold standard of Indian Football and to commemorate The Muthoot Group's partnership with the league and the Fair Play Award, The Muthoot Group has launched special edition gold coins for Season 3. We are also delighted that a video encapsulating the essence of fair play and sportsmanship during the HISL has also been released".

Celebrating the unifying spirit of football and fair play, an eye catching video was also released earlier by The Muthoot Group in collaboration with HISL. The video features renowned marquee players from respective teams of HISL heartily spreading cheer and bonhomie, to the upbeat and rhythmic music of the Muthoot Anthem along with the Pledge to Play Fair. The video is to be telecast over numerous channels including Star Sports and other network channels.