Platinum EVARA presents the 7th season of Band Baajaa Bride with Sabyaachi

The new season of Band Bajaa Bride coincides with a launch of Platinum EVARA's new collection to widen its appeal to the new modern bride.

Post By : IJ News Service On 14 November 2016 1:08 PM

Band Baajaa Bride with Sabyasachi presented by Platinum EVARA is back with Season 7 and like every season, the show only gets bigger and better! With Platinum EVARA, this season’s Band Bajaa Bride is bound to reach a new high. The new season of Band Bajaa Bride coincides with a launch of Platinum EVARA’s new collection to widen its appeal to the new modern bride. Platinum EVARA has a deeply rooted meaning in Sanskrit with “blessings" as its core philosophy and the show aptly reflects this philosophy. It mirrors the dreams and desires of young contemporary brides which not only includes the promise of everlasting love but also blessings of a lifetime from the parents.

This year, Platinum EVARA took an interesting step during registrations and gave brides-to-be an opportunity to be a part of the show through a digital contest. The winner gets direct entry into season 7 and will be crowned as the “EVARA Bride”.

With love at the heart of every design, Platinum EVARA is a classic representation of modern marriage. The design has a ‘Platinum Bond’ that holds together multiple strands symbolic of the coming together of two families to create a beautiful, new relationship. Just like Platinum EVARA’s promise of everlasting love, the show will capture precious moments of eternal love and blessings between the couple and their families. So, be it the beloved mother or the adorable mother-in-law, each story is bound to tug at the heartstrings.

Commenting on the association, Ms. Vaishali Banerjee, Managing Director India, Platinum Guild International, said, “We are delighted to be associated with Band Baajaa Bride again. It was encouraging to see the response from our last association. Taking a cue from the show and to suit the need of every modern bride and groom, Platinum EVARA recently launched a new collection. The show portrays precious moments between the couple and families and strengthen their bond, which is what Platinum EVARA stands for. It is a promise of love between parents and daughter and the love and respect between the two families.”

Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus said, “The art of crafting content strategies for a brand involves pairing a right story with the right platform. Band Baajaa Bride, has been showcasing the journeys of love, emotions shared by the bride and her family. It perfectly resonates the Platinum EVARA’s philosophy, making it the apt platform to showcase the new collection and in the right context.”

13 lucky brides, 13 makeovers, some dreams and some eternal moments. Watch these 13 lucky brides celebrate their everlasting love with Platinum EVARA blessings only on Band Baajaa Bride exclusively aired on NDTV Good Times from 23rd October 2016.

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