The 159 year old legacy Lala Jugal Kishore Jewellers has been known for their consumer centric approach that has kept the brand popular amongst their customers. The brand recently forayed the digital space with an aim to connect with their customers better. During the festive season, to add up to the festivity, Lala Jugal Kishore Jewellers introduced ‘SwarnaRatri’ contest where 9 lucky winners got the opportunity to win Gold Coins (1 each day).
The contest was simple, everyday 1 question related to the festival was asked and the lucky winner with the right answer won a Gold Coin. The 9-Day long Swarnaratri contest received an overwhelming from the customers. Winners were invited during Karnaphool Exhibition at the store to collect their prizes at the same time, be a part of the fun activities that were hosted at the store during the exhibition.
Tanya Rastogi, Director, Lala Jugal Kishore Jewellers said, ‘As a brand our attempt is to create an overall happy experience for our consumers and we share a personal relationship with most of our customers. We are the family jewellers for most and are catering to their jewellery needs since years and thus, are always a part of their lives important moments. With Swarnaratri, our aim was to be a part of the festivities of our customers and the response was heartwarming’.