Each one of us desire diamonds but diamonds being a rare and precious gem is not affordable for every individual. But Muthoot Exim in association with Divine Solitaires Pratham Diamonds has launched Swarnavarsham diamond jewellery to make it available to the masses. Diamond would no more be the luxury of the select few.

To begin with, Muthoot Exim Pvt Ltd, the precious metals division of 130-year-old Muthoot Pappachan Group, along with Divine Solitaires is offering 18K gold ring studded with 0.14 cents diamond of EF colour and VVS clarity. This ring is available in three sizes of 12mm, 14mm and 16mm with weight gold as 2gm, 2.2gm and 2.4gm subsequently. The jewellery would be available in tamper proof see through packaging and would come with quality guarantee certificate and buyback guarantee. Initially, Swarnavarsham diamond jewellery will be available at 76 branches of Muthoot Fincorp Ltd.  

Laser inscription of unique identification code is available on every diamond. Divine Solitaires is known for the highest standards of craftsmanship and stringent quality measures which go beyond any laboratory certifications. Every diamond that they offer is equipped with unmatched features like Hearts and Arrows cut, easy upgrade and buyback options, a free all risk insurance cover for one year and many more.

The affordable Swarnavarsham diamond jewellery can be bought through various payment schemes as follows: 1) one month scheme – customers can make entire payment in one shot and book the jewellery; and 2) EMI schemes: customers can choose to make payment towards jewellery in monthly instalments of 3-6 months, 20 per cent invoice must be paid as down payment and balance in EMIs. The price of gold and diamond in the jewellery will be frozen at the time of booking and any further changes in prices will not affect the customer.

The launch was graced by Thomas Muthoot (Executive Director, Muthoot Pappachan Group), Keyur Shah (CEO, Muthoot Precious Metals Division), Jignesh Mehta (Founder & MD Divine Solitaires), Shailen Mehta (Co-founder and Director, Divine Solitaires) and Hitesh Mehta (Director, Divine Solitaires).

Talking about the launch, Thomas Muthoot said “In a pioneering initiative, the Muthoot Pappachan Group Company Muthoot Exim Pvt Ltd is now introducing an innovative offering – Swarnavarsham Diamond Jewellery with Divine Solitaires Pratham Diamonds, which enable customers to purchase, assured high quality diamond jewellery through easy monthly installments. We want to make quality diamonds affordable and within the reach of every Indian. Our focus is to empower underprivileged sections of society to buy and own diamonds and realise their dreams.”

Jignesh Mehta said “We are very happy and excited to partner with Muthoot Pappachan Group. The Swaranavarsham jewellery provides affordability, accessibility and transparency while buying the best quality diamonds by the masses across the country. With this pioneering step, we are making diamond buying easier. Divine Solitaires also brings in pricing transparency through its ‘Nationwide Standard and Transparent Price List’ and also provides Buyback and Upgrades that gives the benefit of price appreciations to the customers. Current prices can be tracked anytime on the Divine Solitaires mobile application.”