Izaara was launched in October 2016, keeping in mind the fashion sensibilities of modern Indian women. Each Jewellery piece is curated in sterling silver with varied textures, artistry and semi-precious stones that gives the pleasure of wearing a precious metal in trendy designs within a reasonable price-range making it ‘Expressive but not Expensive.

Izaara’s journey commenced with the launch of its first exclusive store at Phoenix Marketcity, Kurla in Mumbai. Further to which, the brand established an Omni-channel presence with ecommerce platformsincluding www.izaara.inamazon.inshopperstop.com and your own Jewellery store www.whp.net.in, exclusive stores at in Seawoods Grand Central Mall, Seawoods Railway Station, Nerul Node, Navi Mumbai, Phoenix Market City, Viman Nagar Pune, shop-in-shops across Shoppers Stop outlets, WHP Jewellers outlets  and Kiosks in 5 PVR outlets including Lower Parel, Juhu, Andheri – Citi Mall, Growel – Kandivali and Phoenix Market City Kurla. Overall, the brand has successfully established 26 touch-points across India in a short span of 9 months.

Every collection of Izaara derives its inspiration from unique elements and is distinctively appealing Izaara brings with it four enticing categories comprising of Ethnic, Ethno-contemporary, Daily Wear and Men’s Jewellery in which 80% of the range targets the modern women and 20% for men. Each Izaara piece comes with a monogrammed ‘I’ that stands for its authenticity.  The nickel and lead-free alloy make the Jewellery 100% skin safe and travel-friendly.

 “Izaara as a brand is all about premium silver Jewellery that can be adorned on a daily basis and goes with all types of ensembles. The brand has a plethora of trendy designs in various colours and textures suitable for all occasions and gives the pleasure of wearing a precious metal on a daily basis. We are delighted to see the brand doing well and are planning to broaden our horizons in the days to come”, said Mr. Aditya Pethe, Director, WHP Jewellers.