Aisshpra Gems & Jewels launched ‘EkShapathDeshkeNaam’ campaign by organizing a march on Independence Day.

The event commenced in the presence of Atul Saraf, Vaibhav Saraf, Saumitra Saraf and entire Aisshpra family who strode from Baldev Plaza to Royal Residency in Gorakhpur carrying banners with campaign slogans. The campaign is dedicated to promote national defense effort amongst the people wherein the entire family will be donating donate Rs. 1 or more each day for 365 days and the collected fund will be donated to ‘Indian Army Welfare Fund’. Also, the brand will be hosting a street art drive where the public places in the city will be transformed by artistic painting by professional artists.

The march witnessed 400 attendees. Followed by march, flag hoisting ceremony was conducted that marked the beginning for the special programme held for Aisshpra family at the Royal Residency. Ajit Vidhyadharan, a happiness coach renowned for his principles on art of living led a happiness drive for the Aisshpra family to check on the enthusiasm of Aisshpra employees and boost their morale.

‘We at Aisshpra believe in our social responsibilities and as a company, we plan these initiatives to contribute to the nation as well as create awareness amongst people around us. EkShapathDeshKeNaam’ is a unique initiative through which we did something for our country. The 70thIndependence day week created a memorable event for us and we also evoked a sense of responsibility we owe towards our Indian Army’ our city and our family’, said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.