Zoya Launches New Collection “6299 HOLLYWOOD BLVD.”

This bejewelled production finds design direction from the nonchalance of the flapper girls of the 1920s, the bold rouge lips of the 1950s, and the glamourous red carpet imagery of the 2000s.

Post By : IJ News Service On 26 October 2018 5:27 PM

Zoya, the exquisite diamond boutique from the House of Tata, introduces its new collection “6299 Hollywood Blvd.” with forty-three masterfully crafted pieces that draw inspiration from three iconic eras of Hollywood. This bejewelled production finds design direction from the nonchalance of the flapper girls of the 1920s, the bold rouge lips of the 1950s, and the glamourous red carpet imagery of the 2000s.

The free spirited flapper girls, their boxy dresses, cloche hats and the bold zigzag forms, sweeping curves and chevron patterns find their imprint in6299 Hollywood Blvd’s “Roaring Twenties” line-up. The detachable twin necklaces, gleaming tassel earrings in diamonds and emeralds are reminiscent of the popular beaded necklaces of the time, while Anita Page’s iconic braided look has been captured in neckpieces and earrings crafted in the finest rubies that bring back the panache of the era gone by.

“The Fabulous Fifties” were an era unlike any other, with Hollywood style defined byrounded, soft shoulders, bold rouge lips, clinched waists, elaborate skirts, emphasizing the oomph of stars like Elizabeth Taylor, Audrey Hepburn and Marylyn Monroe. This segment of Zoya’s, 6299 Hollywood Blvd, is a riveting echo of that exemplary era, with meticulously placed diamonds, emeralds and rubies in eye-catching bracelets, neckpieces and earrings. An asymmetrical neckpiece in black diamond’s is inspired by the era’s popular gingham prints, while rings and earrings inspired by the fashionable leading ladies will be a prized possession in today’s woman’s collection.

The panache of the “Alluring Two Thousands” comes alive with the immaculate fashion of the red carpet and dips into the glamorous assertiveness of extravagant gowns that define the design direction for the collection inspired by this era. Long chandelier earrings in yellow sapphire and pendants in dazzling blue sapphires, cuff bracelets in yellow citrines and beer quartz celebrate the undying legacy of the Hollywood fashion.

Zoya presents this luxury collection as a tribute to the glorious years that have defined Hollywood and its eternal panache. This glamourous line of diamond jewellery is sculpted in gold and diamonds with the finest stones such as black diamonds, citrines, topaz, tanzanite and yellow sapphires. The collection reflects Zoya’s fine tradition of design, craftsmanship, and quality without compromise.

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