With an aim to celebrate the unique bond between mother and daughter, Kalyan Jewellers launched its latest campaign #HerHeartofGold. The event saw the visit of various social media influencers along with their mothers at the Kalyan Jewellers flagship store in Andheri on Mother’s Day. As part of this innovative initiative, the Jewellers styled the mother daughter pairs in some of the most beautiful pieces by the brand and organized a glamorous photoshoot for them. The event concluded with the social media influencers choosing a special jewellery item for their mothers.

Brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan participated in the celebrations by posting a picture with their mothers and describing their mothers' #HeartofGold. As part of their online promotional activities, Kalyan Jewellers ran a contest on instagram inviting viewers to share stories of their respective bond with their own mothers and provide insights as to how their mothers are the leading ladies of their lives. The lucky winners stood a chance to win exclusive gifts from Kalyan Jewellers.