Director Rupchand Sawansukha established Swansukha Jewellers at Burrabazar with the intention to present the consumers with jewellery that is exclusive in all its aspects. Sawansukha spread its wings to 6 stores in Eastern India in a span of few years. In pursuit of providing the best services, Sawansukha Jewellers decided to return back to its roots at Burrabazar, popularly known as the heartthrob of Kolkata with its 7th store. Mr. Rupchand's son, Mr. Siddharthaa Sawansukha (MD of Sawansukha Jewellers) decided to cater to the consumers residing locally and also to the ones coming from neighboring cities to purchase items that reflect the fine workmanship of the City of Joy. On the auspicious day of 12th June 2019 Burrabazar store was unveiled.

Burrabazar being the prime point and connected to the major parts of Kolkata from all directions makes it the ideal place for shoppers and rightfully called The Shopper’s Paradise”. With the idea of making the journey to paradise a pleasing one, Sawansukha Jewellers is opening its door to unmatched and largest collection of jewellery for all its valued consumers.

Spanning at 1200 sq. feet, the store has the most modest collection of diamond, gold, antique and jadau jewellery, handcrafted to perfection that showcases the perfect amalgamation of tradition and modern concept. Each piece is curated with passion and warmth conveying the beautiful emotion that will be passed to the loved one and cherished for a lifetime.

The aesthetic of the store is simple yet elegant in white reflecting the essence of Sawansukha i.e. Purity. Sawansukha Jewellers with pedigree of over 250 years comes with assurance of purity in terms of designs, material, range and transparency and that’s exactly what is evident in its interiors.

Rupchand Sawansukha says, “Burrabazar is special as it is this place where I had sown the seeds of my business post my arrival from Bikaner. This store is the reminiscence of my initial days and it gives me immense happiness to return back to the point in a bigger and better way for my esteemed clients residing here.”

Siddharthaa Sawansukha says, “Nothing is more gratifying than expanding on the same place where my dad begun his journey and pay him the tribute of his hard work with finest showroom in North Kolkata. Yet another reason for this store is to make our specialty available to the consumers from nearby locality without having to let them face the trouble of traveling distance. Burrabazar is magical in its own way and Sawansukha Jewellers is adding a touch of its spell in this magical town.”