Headquartered in Gorakhpur, Aisshpra Gems & Jewels, known as one of the most progressive brands in the market since 1940 gets recognized as the “Transformational Brand of the Year at World Consulting and Research Corporation’s Awards (WCRCInt. Awards 2019) on 24 th & 25 th June 2019 at House of Lords, Westminster, British Parliament London. On behalf of the brand, the award was received by Mr. Atul Saraf, Mr. Anoop Saraf, and Ms. Vandana Saraf from Mr. Lord Loomba and Mr. Malcom McDonald.

Aisshpra Gems & Jewels has transformed from a traditional jewellery house to a modern jewellery chain in last 2 years. Since inception in 1940, the brand has always introduced new age designs and international quality products for their patrons under the leadership of Mr. Balkrishna Saraf. In 1982, Mr Atul Saraf took over the business and transformed the brand totally with new techniques and strategies. Aisshpra has been the pioneer of hallmarking and certified diamonds in their market where they also have contributed in educating their consumers about it.

Being conscious of its corporate social responsibilities, the brand has beautified the walls of Gorakhpur with graffiti which conveys various social messages and also created the campaign “Ek Shapath Desh Ke Naam” which raises funds for the Indian Army. The brand operates in company owned company operated model as well as franchise model. The company has also diversified into various categories like real estate and hospitality and showcases ambitious plans for years to come. WCRCInt is one of the most credible platforms that recognizes emerging brands and leaders across the globe in various categories. Getting a recognition by WCRCInt adds yet another golden feather to Aisshpra Gems & Jewels hat.

Mr. Atul Saraf, Chairman, Aisshpra Gems and Jewels said that, “We are honored to receive the Transformational brand of the year award, as a brand Sri Balkrishna Saraf laid the foundation in 1940 with a burning ambition to tap customers’ needs and we continue the legacy with new trendy designs and innovative ideas constantly. We thank WCRCInt for this award, as it has motivated us to achieve new heights and will keep creating exquisite jewellery for our patrons. ”