Forevermark India held the 8th edition of its annual Forevermark Forum from 9th to 11th July in Bengaluru with the theme Be Limitless. The forum was held for all their authorised jewellers, diamantaires and manufacturers from around the world. The goal was to bring its partners together to interact, network and exchange insights on Forevermark’s growth and vision for the industry, within a global framework.

Speaking on the occasion, Stephen Lussier, Chairman, Forevermark, said, “As technology, artistry and innovation change rapidly, our perennial goal at Forevermark has been to develop the present, and adapt to the future. Given our De Beers heritage and legacy, this year we embrace the unconventional path, and explore different avenues to being limitless, at the Forum. Our partners will witness unique retail innovations that will enable and empower them to work with the leaders of the industry.”

Sachin Jain, President, Forevermark India, added, “Over the years, the Forevermark Forum has pushed the limits and become a key event for us to strengthen our partnerships and expand our horizons. Inspiring individuals from multiple backgrounds to nurture fresh perspectives, the Forum has remained a key event for leading the diamond industry to new heights. It gives us the opportunity to work closely with our partners and grow our business multi-fold. When we work together, the future is limitless.”

Some of the key highlights of the forum were: Diamond Acquisition Study: An extensive study was conducted of over 16,000 people across tier 1, 2, 3 and 4 cities/towns revealing the purchasing and consumption habits of people in purchasing diamond jewellery.

Trends 2019: Forevermark displayed over 2000 designs with four key moods: enigma, on the wave, culture fusion and one of a kind. The prime goal of the Trends collection is to stay abreast of future design styles.

Credential Campaign 2.0: The first Forevermark Credential campaign showcased to consumers, the benefit of buying a Forevermark diamond. Thecampaign was a roaring success as it addressed all the concerns of a potential buyer and creating brand awareness byhighlighting the differentiating factors of Forevermark.