Swarovski celebrated some of the best and brightest in Indian jewelry design at the GJC Nite fashion show and Award Ceremony on August 9, 2019 to announce the winners of the 2nd Gem Visions Jewelry Design Contest, which drew on some of the latest Swarovski Zirconia cuts and trend colors for inspiration. The presentation was made at a show-stopping event at the JW Marriott Sahar Mumbai. The occasion was part of the GJC NITE organized by the All India Gems and Jewellery Domestic Council (GJC).

Swarovski’s ingredient branding partners submitted a total of 40 designs using one, or more, of the following unique Swarovski Zirconia products: Swarovski Zirconia Rainbow Blue, Swarovski Zirconia Octagon Sun and Round Checker Board Cuts and the stunning Swarovski Zirconia Liquid Cuts. The event was attended by the country’s most important jewelry manufacturers and retailers, and leading entries in the competition were displayed in a glamorous fashion show. The winning pieces were presented by beautiful Bollywood celebrities Zarina Khan, Shamita Shetty and Sophie Choudhary.

Taking first place were an opulent necklace by TIE Veera Gold and a colorful bangle by Emerald Jewel Industry. Both jewelry pieces are exquisitely crafted with Swarovski Zirconia in an array of vivid colors, such as Rainbow Blue, different kinds of greens and a pop of Swarovski Zirconia Red in the Emerald bangle.

In second place was Gunjan Jewels with an extravagant neck piece made with Swarovski Zirconia in Rainbow Blue and Arctic Blue. The third winner was Rasi Jewellery. The company presented an elegant set composed of dangling earrings and a big necklace, which perfectly integrate the Liquid Cuts for Zirconia from Swarovski in Fancy Morganite, Spring Green and Light Blue. Stunning jewelry pieces were also entered by Swarovski’s additional participating partners including Emerald Jewel Industry, Surya Golds, RKR Gold, Veera Gold, Yug by Tanvi Gold Cast, Anmol Jewellers Hyderabad, Mirana by Senco Gold & Diamond, Amy Exports and Imports, Zar Jewels, , Blue Lotus Jewellery, Rasi Jewellery, Zeya by Kundan, Elanzaa by VK Jewels, Gunjan Jewels, Basra Jewels, Tiara Princess by Tiara, Divinus Creation, Bejeweled & Aayra by Pure Platinum Jewellery. Entries were evaluated by a jury drawn from esteemed members of the Indian jewelry establishment: NAC Jewellers – Mr. Anantha Padmanaban, Senco Gold & Diamond – Mr. Shaankar Sen, Bhima Jewellers – Dr. B. Govindan, Siroya Jewellers – Mr. Rajesh Jain, GRT Jewellers – Mr. Jayaraman G, Titan Company Ltd. – Ms. Beate Steinfeld, Talwar Sons Jewellers – Mr. Anil Talwar, PNG Jewellers – Mr. Saurabh Gadgil, Waman Hari Pethe – Mr. Ashish Pethe, Reliance Jewels – Mr. Piyush Seth, Meralda Jewels – Mr. AK Nishad, Anand Shah Jewels – Mr. Anand Shah, Khurana Jewellery House – Ms. Prerna Khurana, Ms. Ulka Gupta – Actress and Ms. Parul Chauhan – Actress. Swarovski also launched Zoe brand of Emerald at the show with a stunning showcase of never seen before platinum jewellery created with Swarovski Zirconia, the face of Zoe Michelle Shetty was the showstopper and looked totally breath taking.

Rajendra Jain, Managing Director Swarovski Gemstones Business India comments on the Swarovski Gem Visions Design Contest: “To me design is an art and designers are artists. I am impressed by the amount of art and craftsmanship that shines through the amazing jewelry designs created by our ingredient branding partners. I was really impressed with their innovative concepts and incredible pieces that makes me visualize a brilliant future of gold, platinum and silver jewelry studded with Zirconia from Swarovski. Swarovski Gem visions design contest 2019 is a perfect collaboration of Swarovski, jewellery manufacturers, retailers and designers. Swarovski is honored to collaborate with esteemed retailers, designers and celebrities of the country as jury members, they represent real choice & voice of India. Congratulations to the winners and thank you to all our partners for their enthusiastic participation."