The annual Designer Met Gala, DMG 2019, was organised on 5th October at Hotel Hilton in Agra with Abhushan Jewellers as a co-partner. It was conceptualised to give a very high end consumer a unique luxury experience and to bring at the forefront the talent and creativity amongst the leading ladies of Agra, while also engaging charitable cause with it. The celebrity guest for the show was film actress Karishma Kapoor who lit the lamp and then walked around the show with photo opportunities with the guests invited by Abhushan.
She was also asked to come to Abhushan Jewellers exhibit area where she selected a piece of jewellery to wear and flaunt for the audience. There was a ramp show also going around during the show with models displaying some exclusive jewellery pieces from Abhushan.
Abhushan exhibited their designer jewellery over there with a theme of real color stone with polki, diamonds and gold, all heirloom pieces. A photo booth was set up that allowed clients to take photographs with the jewellery. Virtual reality booth of Mirrar was also set up giving a different experience to the clients. It was a great event in terms of connectivity with the consumers, present, forgotten and prospective.
This being a coevent in association with A listed designers of apparels created a huge buzz in Agra, surrounding cities and media mileage gained was excellent. To follow up on the leads of DMG2019, Abhushan organised its annual festival season exhibition cum sale at its flagship store from 8th to 10th October, which was very good in terms of footfalls and sale.