After two successfully celebrated seasons, Diamond Producers Association, in partnership with India’s premier fashion platform for upcoming design talent, Lakmé Fashion Week has announced the winners of the third edition of ‘The Real Cut’. This collaboration underscores the fact that natural diamonds enhance the beauty of couture with their timelessness and brilliance. Six jewellery designers emerged as the final winners of ‘The Real Cut – Season 3’ and will get an opportunity to showcase their designs at Lakmé Fashion Week Summer/Resort 2020 along with fashion designers Ragini Ahuja, Shreya Som and Ridhi Mehra.

The winners – Deepa Agarwal from Sona Chandi Jewellers, Kinnari Shah from Reliance Jewels, Riddhi Shah from BR Designs, Ashraf Motiwala & team from AS Motiwala, Sourav Hanra from Vummidi Bangaru Jewellers and Subhajit Bag from Senco Gold & Diamonds. These names were handpicked from among 59 promising applicants by an esteemed jury from the jewellery and fashion fraternity in Mumbai on 10th January. The winners were evaluated on parameters ranging from quality, innovation, and marketability to originality and ability to take their business to the next level. The diverse jury comprised of Richa Singh - Managing Director at Diamond Producers Association, Edward Lalrempuia - Fashion Consultant, Jaspreet Chandok – Head of Lifestyle business, IMG Reliance, Sangita Kathiwada – founder of Melange and Amyra Dastur- Bollywood Actress. With ‘The Real Cut – Season 3’, DPA aims to bring together young and emerging natural diamond jewellery design talent of the country and provide them with a platform to showcase their novel work.

Richa Singh, Managing Director – India, Diamond Producers Association (DPA), said, “The natural diamond jewellery that we’ve come across this season is not just highly creative, but also crafted keeping the consumer in mind. I was very excited to see how well the natural diamond jewellery designers have married contemporary designs with billion-year-old natural diamonds, and their jewellery will definitely enhance the pret wear collections on the Real Cut runway. Natural diamonds have the unique ability to transcend generations and still remain relevant, making them the perfect epitome of slow fashion. At DPA our constant endeavor is to offer natural diamonds a platform to shine and we are very happy to see the industry's response and support for The Real Cut Season 3."

Jaspreet Chandok, Head of Lifestyle business, IMG Reliance, said, “We are absolutely thrilled to be back with yet another season of ‘The Real Cut’. The collaboration is a celebration of the best talent in fashion and jewellery design. In its 20th year, Lakmé Fashion Week’s endeavor to support and nurture talent continues to grow, and we are glad to have partners like Diamond Producers Association with us.”

Lakmé Fashion Week Summer/Resort 2020 is scheduled to be held between 12th to 16th February at JioWorld Garden BKC, Mumbai.