Forevermark, the diamond brand from De Beers Group, is once again delighted to collaborate with celebrated fashion designer Bibhu Mohapatra, on his Fall/Winter 2020 collection during New York Fashion Week. The exquisite new designs by Narayan Jewellers from their Empress Collection have been superbly crafted with beautiful, rare and responsibly sourced Forevermark diamonds.
For his Fall/Winter 2020 collection Bibhu drew inspiration from the modern Indian woman. Tying together the history of women throughout all facets of Indian culture, along with influence from the strong women in the designer’s life, the collection weaves together a narrative of the modern Bibhu woman. Examining the evolution of Indian women throughout history and influenced by Indian poet Amrita Pritam’s novel Pinjar, the collection is a celebration of today’s resilient women, who demonstrate their strength and courage against all odds.
Infused with traditional Indian crafts from the world of textiles and arts along with modern architectural silhouettes, the collection incorporates bold colour and texture. Complementing the exquisite artistry of Bibhu’s fashion designs, The Empress Collection expertly designed by Forevermark Jeweller, Narayan Jewellers by Ketan and Jatin Chokshi reflects the rich tapestry of Bibhu Mohapatra’s fall/winter 2020 collection. The selection of statement jewellery crafted with beautiful, rare and responsibly sourced Forevermark diamonds, set in 18K white and rose gold, comprises 7 capsule collections featuring ear climbers, ear jackets, chandelier earrings, asymmetrical earrings, stackable rings and cocktail handcuffs. Inspired by nature with a special focus on the universal concept of solar systems in all designs, the combination of flowers, centipedes, dew drops, sun, moon and stars are intelligently and beautifully entwined, making the collection desirable to everybody. Celebrating their 80th Anniversary, Narayan Jewellers by Ketan and Jatin Chokshi is one of India’s leading jewellers known for its high standards of precision and quality in hand crafting striking, elegant diamond jewellery.
“This is the fifth time Forevermark, our fine jewellery partner and I have collaborated with Ketan and Jatin Chokshi of Narayan Jewellers, who have created an exquisite collection of fine jewellery crafted with carefully selected Forevermark diamonds, named “The Empress Collection”. Narayan Jewellers is a legacy couture jewellery brand led by two brilliant jewellery designers Ketan and Jatin. They have unique design sensibilities that speak to a global audience. It is amazing to see the different concepts they come up with like the Ear climbers, ear jackets, asymmetrical earrings and how beautifully they execute these concepts using the finest technology in fine jewellery, bringing these pieces to life. I’m especially thrilled to have collaborated with Narayan Jewellers on their 80th anniversary year and wish them the very best. Previously also we have had successful partnerships and this year the empress collection is a perfect match for the Bibhu girl this fall 2020 season. It’s beautiful, dynamic, confident, modern, intricate and Indian”, shared ace designer, Bibhu Mohapatra.
Speaking on the occasion, Sachin Jain, President Forevermark India said, “Forevermark is built on trust and offering genuine, natural diamonds to our customers. We at Forevermark have always worked with like-minded brands that not only showcase innovation, but also act as flag-bearers of exceptional design. Bibhu brings his talent to the couture while Narayan Jewellers presents their craftsmanship in the jewellery highlighted with Forevermark diamonds. The Empress Collection is a representation of the exquisite detailing by Narayan Jewellers. With this show, one will witness the high-quality and finesse of Indian workmanship and design on a global platform.”
Ketan Chokshi, Jewellery Designer and Co-Owner Narayan Jewellers, said, “With our 80-year legacy, we have led the brand with a perfect blend of modernity and heritage as we always had the foresight to be present in the global market. The response Narayan Jewellers has received at New York Fashion Week and experience on this global stage have been a perfect steppingstone in continuing to expand our presence in the International market. The Empress collection crafted with carefully selected Forevermark diamonds is for the strong & independent woman and is thoughtfully designed to accompany Bibhu Mohapatra’s newest Fall Winter 2020 runway collection, which celebrates today’s, resilient woman”. Jatin Chokshi, Jewellery Designer & Co-Owner, Narayan Jewellers, further added, “Narayan Jewellers’ legacy has always been about building traditions, generation after generation, with a contemporary outlook just like that of the House of Bibhu Mohapatra. We strive to design pieces that could one day become an heirloom to future generations but are reflective of modern times and themes. We have been crafting our heritage with values that encompass an elevated aesthetic, creativity and luxury.”
Forevermark diamonds are the world’s most carefully selected natural diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Less than 1% of the world’s natural diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.