Indian fashion tech startup StyleDotMe today announced that it has raised a total of INR 3.5 crore in a Pre-series A funding round led by Survam Partners followed by Bobby Kothari, Director Jewelex India as a Strategic Investor & with continued participation from existing investors from IAN (Indian Angel Network).

StyleDotMe’s powerful Augmented Reality technology, mirrAR has revolutionised the Jewellery Industry by enabling virtual try ons in real time. With a strong client portfolio consisting of 150+ jewellers like Tanishq, Kalyan Jewellers, Senco, HazooriLal Legacy, etc. across 28 cities, mirrAR is now ready to enter the global market. 

Ambarish Raghuvanshi, IAN Lead Investor says, “IAN, the pioneers in angel and early investing in India have supported StyleDotMe from inception and have participated in several rounds of fundraising since then. StyleDotMe is now poised to attain great heights with its emphasis on AR and VR and IAN investors continue to provide investing, advisory and business assistance to styledotme in its growth phase.”

mirrAR helps jewellers sell without having any real physical inventory, over and above providing a great experience for their customers both offline and online. While the offline in-store solution allows shoppers to virtually try-on jewellery & make selections in a contactless manner, the webAR solution facilitates try ons for customers across the Globe via their laptops/mobile phones. Especially during this pandemic, where social distancing and sanitization is the new normal, mirrAR allows brands to open up their digital stores & also give a world-class seamless & safe experience to their customers across channels. With the integration, brands have been able to increase their leads and conversions & multiply their customer’s engagement! 

According to Meghna Saraogi, Co-Founder & CEO, “We, at StyleDotMe, truly believe that our product has the potential of reinventing how consumers shop in today's world and that conviction drives everything we do and we’re excited to have found a set of partners whose ideals align with ours. Their backing and experience will allow us to expand in the global market and we are looking forward to capturing almost 50% of the market share across the biggest jewellery hubs: India, Middle-East and U.S. by 2025. Through our product mirrAR, we are looking forward to revolutionizing the whole shopping experience of a person through virtual and contactless try-ons. We are also extremely happy to see how our existing investors have re-invested in us, this shows we are going in the right direction and will always have their support.”