Reliance Jewels has launched another leg to its already ongoing an exclusive jewellery collection, “Aabhar”, to celebrate its 13th anniversary in the Indian market. With the launch of this collection, Reliance Jewels extends their gratitude to the customers who have been associated with the brand. This year’s new collection is inspired by the lanterns, which symbolizes a ray of hope and positivity for new beginnings.

This year’s collection consists of 54 unique designs of handcrafted gold and diamond earrings including an eclectic mix of danglers, fringes, top & drops, chandeliers, jhumkis, studs, needles, and chandbali starting from 3 grams to 15 grams.

The thought for this collection revolves around the theme of #WeOweYou. Conceptualized by Scarecrow M&C Saatchi, the idea behind the campaign is to express unconditional gesture towards the customers who’ve put their faith and trust in the brand all these years. Through “Aabhar” collection and the“#WeOweYou” campaign, Reliance Jewels continues the tradition of celebrating the brand’s anniversary by expressing thankfulness to the loyal customers for their continuous support. #WeOweYou is a multimedia campaign that will also unveil a heart-warming 4-minute film which is inspired by moments and experiences the brand shares with its customers. The brand feels this year is more special as they have received love & support of their customers even during such difficult times.

Introducing a new collection of earrings Reliance Jewels also announced a special anniversary offer from 1st to 31st August, which includes flat 30% off on making of gold jewellery and upto 30% off on diamond value.

With strictest adherence to exhaustive safety policy right from the time of entry of the customers till their exit from the showroom, Reliance Jewels has realigned its showroom operating standards to adjust to the ‘new normal’. The workforce has been specially trained to maintain the rules of social distancing and follow safety norms and guidelines.

Commenting on the collection, Sunil Nayak, CEO of Reliance Jewels said: “With the expression of WEOWEYOU, this intricate collection is designed keeping in mind the preferences of the modern Indian women. Through this collection we want to thank our customers for the support they have given in all these years. We aim to instill hope & positivity through launch of Aabhar collection inspired by lanterns. We hope our customers will love experiencing this beautiful collection as much as we like bringing the most unique jewellery designs to them.”