One of the largest jewellery brands, DP Jewellers opened a new showroom in Ujjain amidst the pandemic yesterday on the occassion of Janmashtami. The brand has been catering to the jewellery needs of Ujjain for decades and it was about time that the town had a branch of its own. The store was initially said to open in March, however, due to the pandemic the launch was delayed. “Ujjain is a cultural epicenter and is auspicious as it is home to the Mahakaleshwar Jyotirling. We have always been overwhelmed with response we have received from Ujjain. We share a good brand loyalty and customer base in this region. These were the reasons we thought of opening in Ujjain,” said Amit Bandi, CEO, DP Jewellers.
Unlike other stores of DP Jewellers in Indore, Bhopal and Udaipur, which are massive in size, this store located in Madhav Nagar area, opposite police lines is cosy, spread across 2,500 sq-ft with two floors. The store will have a mixed bag of inventory from gold, to polki bridal sets, silver as well as diamonds, along with Forevermark range of diamond jewellery. “The customers here have a taste that is diverse. So the inventory we have is also diverse, from good old gold pieces to jewellery that is native to MP as well as contemporary pieces in diamonds.”
The brand loyalty is there, we have great DP loyalty, for us business has never been low, despite the fact that response for other stores in the city could be less - Amit Bandi, CEO
Ujjain comes with the promise of young population who are aspirational and buying jewellery from a trusted brand is definitely a priority. The brand value and trust that DP Jewellers has instilled in the minds of its target audience over the years has played an important role in its expansion plan, at a time when the country is reeling in the adversities Coronavirus has caused. “The brand loyalty is there, we have great DP loyalty, for us business has never been low, despite the fact that response for other stores in the city could be less,” pipes in Amit, confidently.
The showroom was inaugurated by Chandmal Chordia with the presence of Ratatanlal Kataria, Madanlal Kataria, Kantubhai Kataria, Anil Kataria, Vikas Kataria and Puneet Pirodia.