Her Story, the modern precious jewellery brand that opened doors in February 2019, in celebration of its first anniversary, previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world.
Shot by ace photographer Bikramjit Bose, the shoot captures the world of Her Story, offering an introspective take on self-reflection. Playing with reflective surfaces is to bring about the idea of who a person is beyond how they may be perceived by the world.
The brand’s previous and first lead campaign was a black-and-white series with actor Sobhita Dhulipala, unveiled in October 2019. In this instance, the Reflections campaign (September 2020) can be seen in an exclusive format - as a piece of editorial communication, where the visuals are accompanied by poetry, and the communication or magazine, includes interviews with, and features on leading women. Featured in the campaign are Sana Thampi, Sumaya Hazarika and Kripali Samdariya providing depth and intensity to the campaign. Watch the teaser for a first look of the campaign.