The 10th edition of JJS IJ Jewellers Choice Design Awards Powered by GIA happened virtually on the eve of 27 December 2020. The show recorded a staggering 2000 viewers across its micro site and all the social media channels.
The evening was hosted by Siddharth Kannan & Sonam Chabbra, both well-known emcees. 22 winners were awarded for their spectacular designs across 20 broad categories. This year, Minimalist Jewellery and Pantone Colour of the Year (Classic Blue) were included as new categories.
Celebrity stars Bhumi Pednekar and Arjun Kapoor added charisma and charm to the entire event, while awarding the deserving winners. An exciting Bollywood Quiz added a much needed fun quotient to the whole event.
Speaking on the Virtual Awards, Arpit Kala, Associate Publisher, Indian Jeweller magazine said, “All manufacturing processes were at a halt due to the lockdown but this didn’t stop some genius minds to focus on innovations in designs. So we thought why not get these designs to actual pieces and the only motivating factor was to organize a competition, get a grand jury to do their bit and bring out the best in creativity and innovation in design. It’s our 10th edition so we had to do something different & unusual & so far we’ve done a great job.”
Powered by GIA, the IJ Awards was presented by JJS. The other partners include: Hari Krishna Group as the Diamond Jewellery category partner, BVC as the logistics partner and Diamond World magazine as the Media Partner.
Please find below the winners: