Customers can pre- book their jewellery purchases during the period of 21st April 2021 to 15th May 2021 to avail the offer. The Pure Price offer this season offers additional benefits to customers on making charges on 22kt gold as well as diamond jewellery.
With the onset of the festive and wedding season marred by lockdowns in Maharashtra and increase in number of cases all across the country due to rising covid 19 cases have once again caused a uncertainty leading to an upward swing in prices of the yellow metal, the brand aims to create a cushion for buyers and protect them against the rise in gold prices. Customers who book diamond jewellery between this period at current price will get a flat 50% off on making charges and Rs. 2000 off per carat on diamond value. Customers booking 22kt Gold Jewellery will get a flat 25% off on making charges. Bookings are open till the 15th of May and can be redeemed till 10th of November 2021. The brand has assigned store managers across all its locations to help customers with any queries. Customers will be given a bank account number to transact with the brand. On receipt of the monies, the brand will issue an email receipt of the investment for the customer to redeem any time before the 10th of November 2021.
Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said,” It is a tradition to buy gold jewellery during the festive season. Akshay Tritiya is just around the corner, weddings are getting postponed too. Gold buying surges considerably during these days every year. However, the current situation in the country and the swings in gold prices have put customers in a fix. This initiative is to protect our customers from oscillating prices and create a win-win situation for them.
The First and second season of the Pure Price Offer received a phenomenal response. With gold prices spiraling upwards and existing incessant uncertainty right now, we decided to come back with Season 3 of the Pure Price Offer. Through this initiative, we want our customers to know that we are actively coming up with initiatives to support their needs and our offerings are designed to make purchase of jewellery easier for them. We wouldn’t want our customers to miss out on buying the jewellery they desire because of uncertainty in gold prices. Hence, we have launched this offer again to thank all our patrons and tell them that we are here to serve them and facilitate gold buying for them during this Festive and wedding season in an insulated environment which otherwise is marred with uncertainty across the board”.