New Ad Campaign For Abaran Timeless Jewellery Gets Over 5 lakh Views In A Day

Digital content creators across the whole ambit of social media are becoming increasingly popular -- the recent advertising campaign by Abaran Timeless Jewellery, Bangalore has crossed 5 lakh views in a day. Pratap Kamath, MD of Abaran Timeless Jewellery explains how this campaign was conceptualised

Post By : IJ News Service On 03 July 2021 4:32 PM

Abaran Timeless Jewellery, Bangalore has roped in digital creator and social media influencer Shraddha, (popularly known as Aiyyo Shraddha) who is known for her comic appeal with a South Indian tinge. She has been seen across many comedy shows on OTT platforms and serials and has a fan base of over 220K followers on Instagram alone. Speaking about this campaign Pratap Kamath, MD, Abaran Timeless Jewellery recalls, “My wife Preethi thought of taking Shraddha as the artiste for this advertising campaign. This is the first time we have used a social media influencer for a campaign. It has already got about 5 lakh views in less than a day’s time.”

The video is titled ‘The Wedding.’ Shraddha scripted the ad herself. She has added her signature South Indian style and included the transition in weddings held in South of India which are now taking after the North Indian style of wedding celebrations which are spread over five days or so. The campaign has been launched at a time when the whole of India is recovering from the second wave of the pandemic and therefore touches a chord with every viewer. It brings the required comic relief, while juxtaposing it with the finesse of Abaran Timeless Jewellery, which the artiste exclaims to be the ‘bride’s best friend.’ “The comic relief, and the trend of new eco-friendly return gifts distributed to the guests at weddings is indeed realistic,” Kamath adds. 

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