The Jewellers Association (JA), Jaipur announced that it would host its first ever business-to-business jewellery show, known as Jewellers Association Show (JAS), from 18th-20th August, 2021, to cater to traders as the markets slowly re-open following a receding second Covid wave.

With international travel still being severely affected by the pandemic, Jaipur, a popular tourist destination, has seen a drastic fall in jewellery sales, especially among upmarket jewellers whose main clientele are overseas travellers.

With ‘Connect to Source’ as its theme, JAS 2021 will involve a select group of traders, wholesalers, manufacturers and B2B exhibitors, who will occupy approximately 100-125 prefabricated booths at the Jaipur Exhibition & Convention Centre (JECC), Sitapura.

JA believes August to be “a fortunate time for all traders as there have been no big jewellery fairs organised since the last one year in the world as well as in India.”