Aisshpra Gems & Jewels, based out of eastern Uttar Pradesh, has announced that it is now 100% vaccinated.
Aisshpra has been quite active in its fight against COVID-19, and has undertaken several initiatives to combat the pandemic. It has conducted social awareness campaigns, such as “Vaccine Lagi, Bimari Ghati, Bacchat Pakki”, and promoted vaccination campaigns.
The brand stood by its staff and provided its employees full payouts during the pandemic even when the retail operations were at a standstill during the lockdown. The company has declared that the entire staff as well as management is now fully vaccinated and that everyone wears “I AM VACCINATED” badges in the store.
With a presence in seven cities of Uttar Pradesh, Aisshpra has its largest store in Gorakhpur. Active in Tier II and Tier III cities, the company has eight stores, with more than 500 employees.
“The safety of our clients and our team is very important to us. When the first unlock started after the lockdown last year, we ensured that every social distancing norm is followed at all our stores, and we continue to do so. The moment vaccines were made available, we started to get our team vaccinated, and finally, we are proud to say, we are 100% vaccinated. We hope we will inspire brands around us to prioritize vaccination for their teams as well," said Vaibhav Saraf, Aisshpra Gems & Jewels.