The second edition of India’s Coolest Store Awards (ICSA), organized by the Indian Jeweller Magazine, got underway in the Capital at the prestigious Taj Diplomatic Enclave on Saturday evening amidst much fanfare.

The high-octane event saw the participation of a number of big names of the gems and jewellery industry, all of whom were eager to find out who among them would bag the coveted awards, which were presented in 14 categories. In all, there were 27 winners and runners-up across various segments. 

In keeping with the ‘cool’ mood, the awards were presented by the super-cool actress, Chitrangada Singh, with RJ Siddharth Kannan being the master of ceremonies. And then there was MC Sid (Siddharth Sood), who kept the audience in splits with his rapping and instant quips about the jewellers.

The awards were instituted three years ago to recognize excellence in the jewellery retail space, and the commitment of retail jewellers to provide the best shopping experience to customers, as also to celebrate the most creative brand promotions and advertising strategies.

Talking about the event, organizer Arpit Kala, said, “These awards are a recognition of the efforts and endeavours of store owners to not just satisfy their patrons, but delight them at every step of their purchase journey. The jewellery retail landscape of India has already undergone a sea-change, and we are now poised to take on the best-of-the best anywhere in the world. We hope that the awards give a fillip to store owners to keep adding innovative and creative elements to their shopping space and their brand messaging.”

This year, special new categories were added to the list – ‘The Best Ambience’ ‘The Coolest Place to Work In’, ‘The Wokest Brand’, ‘The Most Tech-Savvy ’, ‘The Samaritan of the Year’, ‘The Coolest Ad Campaign’, ‘The Coolest Success Story’, and ‘The Best Ambience’. The region-wise categories included North (Large & Boutique), South (Large & Boutique), West (Large and Boutique) and East.

The glitzy event took place alongside Couture India 2021, and was powered by HRD Antwerp India, and sponsored by Jaipur Jewellery Show, Achal Jewels, Laxmi Diamond and World Gold Council. It ended on a high note, generating positivity and infusing hope in the industry.