Tanishq offers digital gold to shoppers

Digital gold is a tool which allows consumers to invest in the yellow metal in its digital form

Post By : IJ News Service On 01 September 2021 5:48 PM

Tanishq Digital Gold has tied up with Digital Gold India Pvt. Ltd to allow consumers to exchange, buy or sell physical gold through the latter’s SafeGold platform.

Digital gold is a tool which allows consumers to invest in the yellow metal in its digital form.

According to Tanishq, young customers are keen to buy gold as part of their investment portfolio and to build a sizeable asset class for redemption in the future. Sometimes it could be to save, sometimes it is for a future conversion to jewellery.

Tanishq is the first large jewellery retailer in India to offer digital gold to shoppers.

Since the product was launched in late April, nearly 70% of the 1,000-2,000 customers who have been registering on the platform every month were first-time shoppers of the brand.

 

Be the first to comment

Leave a comment

Related News

P N Gadgil Jewellers Limited Files DRHP with SEBI

  • Retail News - 28 March 2024 10:55 AM

Aukera Unveils Unique Lab-grown Polki Diamond Collection

  • Retail News - 22 March 2024 6:01 PM

Bulgari Dazzles with "Roman Holi"

  • Retail News - 18 March 2024 1:43 PM

Malabar Gold & Diamonds Opens Latest Store in Omaxe Chowk

  • Retail News - 18 March 2024 9:28 AM

Holi Hues: Jewellery Picks for Every Colour of the Festival

  • Retail News - 15 March 2024 9:08 AM

Email Alerts

WhatsApp Alerts