Reliance Jewels has launched new designs in its exclusive jewellery collection, ‘Bella- Make Every Day Special ‘, that celebrates the essence of modern women. The brand has carved a niche for itself in the fashion jewellery market. From exclusive and dazzling designs to premium quality, the new collection highlights each piece uniformly.

The pieces from Bella are minimalistic and contemporary, making them an ideal buy for millennials and women. These trinkets have become a coveted alternative to wearing heavy jewellery on a daily basis. The new designs include single and layered lariats and stacked ring sets in both yellow gold and rose gold. The price range of the collection starts at Rs 6,750.

The Bella film by Reliance Jewels celebrates the collection and the designs that are an ode to modern women who are independent, fearless and happy with the way they are, who know to enjoy seemingly obvious everyday moments and shine each day with their go-getting attitude.

Commenting about the new collection, Sunil Nayak, CEO, Reliance Jewels, said, “We, at Reliance Jewels, are extremely overwhelmed with the launch of Bella Collection. Each design from the collection displays elegance and creative elements that will spark a sense of style and elegance in the women of today. We are excited about this affordable range of contemporary jewelry and what better way to show our patrons that we truly care. Women of today will surely discover a wonderous world where the inspired design will meet craftsmanship. We will also keep on upgrading new set on designs time and again for various festive occasions that are lined up during the year”

Bella collection is available at Reliance Jewels flagship outlets, shop-in-shops across the country and the Reliance Jewels website reliancejewels.com.