In a run up to this year’s most anticipated festival, PNG Jewellers has announced the launch of the ‘Anokhee Diwali’ campaign. The 188-year-old legacy brand from Pune is known for bringing unique customer centric offerings during the festive season every year. The ‘Anokhee Diwali’ campaign will be run across all its stores in India from the 7th of October 2021 to 7th of November 2021. 

The campaign aims to persuade customers to pair gold and diamond jewellery for their festive looks, thereby creating a unique trend this Diwali. The fusion pairing of diamond and gold jewellery is bound to create a flutter in fashion circles and aims to make a statement. Customers will get to pick and choose from a vast array of dazzling designs across all product categories like earrings, necklaces, pendants, bangles, rings, etc, in both gold and diamonds. 

The brand is offering upto 20% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges throughout the campaign across all PNG Stores in India. 

Talking about the campaign, Dr. Saurabh Gadgil said, “The pandemic and its after-effects have left people seeking something fresh and novel to uplift their spirits. Through the ‘Anokhee Diwali’ campaign, we are making a humble effort to bring something really unique and fresh to the table for our customers. The pairing of gold and diamond jewellery is a fantastic fusion of traditional and contemporary, modern style and old-world charm. We think this trend will resonate well with our customers, and each customer will find pairings of their choice through in our vast bouquet of designs.”