Jewellery retailer Bhima Jewellers on Thursday inaugurated its new retail store in Chennai, marking its foray in the region. The gold retailer currently has over 40 stores in Southern India in cities such as Bengaluru, Mangalore, Udupi, Hassan, Shivamogga, and Vijayawada. It is also present in the United Arab Emirates.

After inaugurating the first store in the city, Bhima Jewellers Director Vishnusharan K Bhat said, "We are delighted to bring the magic of Brand Bhima to Chennai with a conveniently located flagship store at North Usman Road, T Nagar. This is our mark of distinction in being the benchmark for purity and style. As far as Chennai is concerned, the city stands topmost in the country with a staggering demand for gold. The precious metal is sought after due to its cultural importance and also for the fact that it is a lucrative investment option..It is indeed our privilege to bring into Chennai the very best in quality, which comes from our rich heritage and legacy.”