Zoya, the diamond boutique from the House of Tata, launched its new collection, Libera, with Sushmita Sen, Ajoy Chawla, CEO of Titan’s Jewellery Division and Revathi Kant, Titan’s Chief Design Officer.

Speaking on the occasion, Sen said, “I’ve been part of Zoya’s launches before, so it’s an old connection, an old trust and a beautiful collection that brings me here. And of course, it is the House of Tata, so you feel part of the most beautiful, authentic connection with India. I am very fond of diamonds. I love the sparkle of a diamond, it’s so full of hope. I’m not a very seasonal person. I like jewellery that is timeless! For me buying a diamond symbolises hope and empowerment.”

Libera is an elegant collection and its visual vocabulary seeks cues in the artistic joie de vivre of the art nouveau movement of late 1800s, presenting experimental silhouettes.

“Zoya celebrates someone whose identity is so strong that she no longer seeks external validation and instead embraces the woman she truly is. Libera represents that depth, and I connect with that idea. Why would you want to be shallow anyway? An Indian woman is much more than traditions, she’s contemporary, she’s today, and she doesn’t need to wear a whole lot of jewellery to announce her arrival or crave attention. She does it for herself. She celebrates herself. This idea makes me super proud. All the pieces I’m wearing today are from Libera. The pieces in this collection don’t scream for attention, but still command respect and are memorable. I like that. And its lovely to be a part of this launch today,” Sen added.

Zoya now enters its thirteenth year of operations with a product created exclusively for discerning, aesthetically astute women. It is showcased in four boutiques in Bengaluru, Mumbai and Delhi, as well as Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, Chandigarh.