Online-first fashion jewellery brand Sukkhi has roped in Bollywood actress Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available pan-India.

With Karisma Kapoor as its brand ambassador, Sukkhi aims to leverage its marketing efforts by launching its new designs and collections across the country. Adopting an omnichannel presence, Sukkhi is widely available on various e-tailing platforms like Amazon, Flipkart, Myntra, and Nykaa, among others, along with its own website, as well as its 125-plus offline touchpoints spread across India to meet the rising demands of consumers.

Announcing the appointment, Bhavesh Navlakha, Founder & CEO, Sukkhi, said, “Karisma Kapoor has always been a well-known face across India. Her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy. At Sukkhi, our aim has always been to make the best of designs available to our customers for any occasion or festivity. We believe that the new-age women are looking for stylish yet affordable jewellery options that not only enhance their beauty but also help them stay up to date with the fast-paced industry and it’s ever- evolving trends. We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints and ATL BTL marketing across India.”