Gearing up for Karwa Chauth, Kalyan Jewellers, one of India’s leading jewellery brands, has announced the launch of the Sankalp collection -- a line of handcrafted jewellery inspired by Punjab’s multi-hued vibes and vivacity.

With the launch of the Sankalp Collection, the jewellery brand has rolled out a digital ad featuring regional brand ambassador for the state of Punjab – Wamiqa Gabbi. The ad film depicts the cultural and traditional symbolism that is practised on the occasion of Karwa Chauth every year. Dressed in a sharara suit, brand ambassador Gabbi is seen wearing exquisite jewellery designs from Kalyan Jewellers’s specially curated Sankalp Collection.

From the kundan neckpiece with peepal pathi to the matching chaand bali and maang tikka paired with kangan and choodas, Gabbi looks ethereal in the brand’s Karwa Chauth campaign ad.

Talking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “This Karwa Chauth, we are extremely delighted to launch an all-new line of traditional jewellery – Sankalp, which encompasses a wide range of jewellery, from ethnic kundan jewellery pieces to delicately handcrafted jewellery. Each piece has been crafted with sheer magnificence, carrying intricate details resembling the cultural heritage of Punjab. Following our hyperlocal product strategy, we aim to expand our product portfolio as well as address the changing jewellery preferences of our patrons in the state.”

In a bid to make this festive season shine brighter for customers, Kalyan Jewellers has announced its Navratri offers, which includes up to 25% cashback on VA for gold jewellery, with VA starting as low as Rs 199/-. On diamond jewellery up to 25% cashback and on precious stone/ uncut jewellery up to 20% cashback will be applicable on stone charges Customers can also avail gold rate protection by paying 10% advance on their intended purchase value. These offers are valid until 30th November, 2021, at Kalyan Jewellers showrooms across India.

The all-new Sankalp will complement Kalyan Jewellers’ existing collections, which include Muhurat, the bridal jewellery line curated from across India, along with popular house brands such as Tejasvi (Polki jewellery), Mudhra (handcrafted antique jewellery), Nimah (Temple jewellery) and Rang (precious stones jewellery). The company’s product designs also include a varied range of diamond jewellery as part of Glo (dancing diamonds), Ziah (Solitaire like diamond jewellery), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Antara (wedding diamonds) and Hera (daily wear diamonds) collections.

Kalyan Jewellers draws from a product portfolio of over one lakh contemporary and traditional designs and offers selections for everyday as well as bridal wear and festive occasions at 148 showrooms in India and Middle East.