The 11th edition of JJS-IJ Jewellers’ Choice Design Awards Powered by GIA took off on a grand note at JECC, Sitapura, Jaipur on December 24.

The chief guest was renowned Hindi film actress Juhi Chawla, and the event was hosted by Gunjan Utreja and Sonam Chhabra. Comedienne Sugandha Mishra left the audience in splits with her humourous quips.

As many as 24 designers were awarded for their designs across many categories.

Speaking at the event, Arpit Kala, Publisher, Indian Jeweller magazine, said, “It gives me great pleasure to see so much talent among jewellery designers in our country. Every year, we honour creative talent, and acknowledge budding designers as well. This year has been extra special, as it marks a return to physical events. This is an exciting time for all of us, as the industry is on the cusp of taking off in a spectacular manner, with demand for jewellery being higher than ever before.”

This year, new features and new categories were introduced, with some of them being Pearl Jewellery (for jewellery manufacturers); Theme-based Jewellery of the Year, with the themes ranging from Sea Life to Best Bridal Design in Gold and Diamonds (for jewellery retailers); and GIA Emerging Designer of the Year (for students).

The event is held every year to celebrate and acknowledge the prodigious talent of jewellery designers all over India. The Awards are a tribute to the designers, enabling them to showcase their talent and let their work speak for them.

The IJ Jewellers’ Choice Design Awards is organized by the Indian Jeweller Magazine, presented by the Jaipur Jewellery Show and powered by GIA. The category partners include Radhika Jewels for Temple Jewellery and Geeta Shyam Jewellers for Best Bridal Designs. The logistics partner is BVC Logistics, with the media partner being the Diamond World magazine.