Andhra Pradesh-based jewellery company Vega Jewellers opened a new store in Vijaywada on April 7. The company is owned by the Yuchuri family, which owns two brands – Vega Gold and Vega Sri. The new outlet brings the total tally of stores owned by the family to three.

Talking about the launch of the new outlet, Manideep Yuchuri said, “We have been in the jewellery business for quite a while now, and have always catered to the tastes of our customers. We felt that the time was ripe for opening a premium store in Vijaywada, and we are happy that our valued patrons have showed so much faith in us.”

The glitzy store is located on the third floor of the LEPL Mall on MG Road. It has an area of roughly 2000 square feet, and houses premium jewellery.

This is the second store of the Yuchuri family in Vijaywada. It started with a store offering plain gold jewellery, and then opened an outlet in Hyderabad under the brand name Vega Sri. The Hyderabad outlet offers high-end jewellery, including colour gemstones and diamonds.

The new Vijaywada store has been opened under the earlier brand name, Vega Gold, but it will also offer premium jewellery.