In an attempt to give a realistic touch to its latest brand campaign, PNG Sons has launched a new brand campaign with regional flavour to connect with the consumers in their language. Elaborating on the new campaign, Aditya Modak CFO-Marketing Head, PNG Sons said, "India is a diverse country, language changes like water; people love to express feelings in their language as it has its own flavour. We see that, in coming years, new internet users are expected to consume content in their own language and content marketing in regional languages will play a vital role for brands across platforms and mediums. To connect our brand with the new edge of consumers, we have decided to make content in regional languages. In addition, we have also moved one step further and decided to use dialects of regional languages. Our new brand campaign is an attempt to connect with the society to which they relate very well. We have started with Marathi. The first communication has been featured in the flavour of Solapur style Marathi and many more will come in dialects of Marathi. A new campaign that is running on Digital, OOH and Television has been appreciated by society." 

Simply Tasteful

In this Solapur-style Marathi ad-campaign, the husband and wife go shopping for jewellery. The salesman enquires about the husband's thoughts on the jewellery and the husband expresses his thoughts in a Solapuri dialect of Marathi comparing the flavour of the delicious local chutney with the presented piece of jewellery. The salesmen look curiously towards the couple and politely ask, "Means what?" The wife replies, "He says, the jewellery is as tasteful as the best chutney that I prepare!" That’s when everyone is happily relieved. This promo captures the flavour of the language, and people love to relate to such communication. You can enjoy the ad here: https://www.youtube.com/watch?v=gHmz4MqPByU.