Diamond Dimensions Ltd., headquartered in Israel, has delved in stretching the creative envelop with diamond cuts. It recently launched multiple patented diamond cuts based on the Cross and Lotus shapes, giving vent to a creative expression in diamond design. Its patented Cross Cut ® incorporates the eternal symbol of Christianity in five different designs - Brilliant, Classic, Gothic, Lotus and Step. It is cut from a single rough diamond and has between 29 – 72 facets. The Lotus Cut ®, imbibes the lotus flower shape, symbolising spiritual enlightenment of global cultures through two designs with either three leaves or four leaves. It is also cut from a single rough diamond and has between 57 – 72 facets. Diamond Dimensions is also offering jewellers, jewellery manufacturers and designers, an opportunity to have their own designs translated into unique black or white diamond gems; while customers can create their own designs such as numbers, logos, zodiac signs and such other shapes with Personal Diamonds. Every shape is created from a simple sketch by master diamond craftsmen who use sophisticated design software systems and cut from a single rough diamond and manufactured in the company’s diamond polishing facility in Israel. Diamond Dimensions, was founded by two Israeli diamond veterans – Yoram Bernstein of Z. Y. Bernstein Ltd. and Ruby Gersh of RGS Diamonds Ltd., each holding between 30 and 40 years of experience in polishing and marketing loose diamonds. According to the partners, the new venture answers the demand for “out of the box” designs by taking diamonds “out of the circle”. “Our products are for people who love diamonds and seek other dimensions. What we are offering is Diamond Sculpting – a term we invented to combine the beauty and elegance of a diamond with the world of fashion and art,” says Ruby Gersh. Gersh and Bernstein emphasise that they want to make diamonds both fashionable and affordable. By offering all of the products – Cross Cut®, Lotus Cut ® and Personal Diamonds in either white or black diamonds, the company says that they are greatly expanding the price range as well as their accessibility to a wide range of customers. “Our new products have two very important advantages,” says Yoram Bernstein, “they are unique ‘conversation pieces’ and they have a very affordable price tag.”