Our country ranks as the second-largest consumer of gold jewellery. Over the last few years, India has witnessed rapid change due to evolving demographics and seen an increase in lightweight and studded jewellery, as reported by Asian Lite International citing World Gold Council.

Numbers reveal that exports of gold jewellery in India have grown from USD 7.6 billion in 2015 to USD 12.4 billion in 2019. Dominating the demand is the bridal gold jewellery landscape, enjoying 50-55 per cent of the market share in India, reported Asian Lite International.

Export of plain gold jewellery accounted for 38 per cent of gold jewellery exports from India in 2021. In the last 10 years, nearly 90 per cent of India's jewellery exports have flowed to just five major markets: namely, the UAE, the US, Hong Kong, Singapore and the UK, reported World Gold Council.

The south of India has shown the highest demand for gold jewellery consumption accounting for 40 per cent of the country's total jewellery demand.

Besides gold, India has a strong demand for silver jewellery and is the world's largest fabricator of silver jewellery, reported Asian Lite International.

Still in its infancy is the Platinum jewellery market as it did not appear among the top purchases by female consumers.