Decoding 12 Big Trends Based On Current Socio-Economic, Psychological & Cultural Contexts
INDIAN JEWELLER HOSTED A FASHION SHOW IN HYDERABAD TO REVEAL THE MACRO-ECONOMIC TRENDS THAT WILL DOMINATE THE INDUSTRY IN 2023.
The event saw a participation of 11 retailers from across India. The retailers were from 10 cities, including Mumbai, Bengaluru, Hyderabad, Delhi, Chandigarh, Salem, Kanpur, Trishur, Vadodara, and Ludhiana. The event showcased around 70 pieces from retailers such as AVR Swarnamahal, Sanjay Gupta By Tibarumals Jewellers, A Jewels- By Anmol, C. Krishniah Chetty, PMJ Jewels, Narayan Jewellers by Ketan & Jatin Chokshi, Jos Alukkas, Choprasons Jewellers, Abaran Timeless Jewellery, Antara Jewellery Private Ltd and Sona Chandis.
The fashion show was conceptualised to reveal broad themes discovered by Indian Jeweller magazine based on the evolving socio-economic and cultural contexts and the purchasing patterns of consumers. In line with this, themes such as Nextalgia, Expressive Expression, Universe Unlimited and Return to Thyself were unveiled at the fashion show. The event was powered by Couture India Show and sponsored by J.B. And Brothers (Loose Diamonds partner), Achal Jewels (Polki Jewellery partner), Associate Partners: SGL Labs and Jaipur Jewellery Show. It was attended by notable personnel of the jewellery industry including industry experts and jewellery aficionados. Speaking about the event, Arpit Kala, Organiser of the event, said, "The fashion show was a grand success and a testament to the dedication and hard work of the jewellers and their craftsmen. We are proud to showcase the macro jewellery trends for 2023 and provide retailers with a glimpse of what consumers can expect in the coming year." All the participating retailers were acknowledged for being trend-setters when it comes to understanding jewellery and the pulse of their audience. They were felicitated with a trophy. The fashion show featured 18 models from Mumbai, Delhi, and Goa, who walked the ramp in exquisite jewellery pieces. The event was a celebration of Indian jewellery and its timeless beauty. The jewellery showcased was a testament to the rich cultural heritage of India and its diverse artistic traditions. The show was compered by Shivaani Sen.
As the world is coming out of the pandemic, a majority of the people are holding on to the coolest, antique days, while looking at a hopeful future. Psychologists have coined the term “memory bump”, wherein consumers are having an enhanced recollection of memories during their adolescence with more clarity than events that occurred at other times in their lives, which will have a significant impact on the outlook they have for the future. This, in-turn have a positive effect on their consumption pattern.
Vintage and Heirloom
Vintage and heirloom pieces have a unique character and history that modern pieces lack. People, millennials in particular, are now appreciating these pieces for their craftsmanship and attention to detail that go into making them. These pieces feature intricate designs and high-quality materials. Here, we see our models sporting pieces that have elaborate work, including large, gold necklaces with mythical motifs such as the garuda bird, set with uncut diamonds, rubies and emeralds and pearl strand necklaces with large carved gemstones and classic satlada haar, which were widely worn by Indian royalty.
Jewels redolent with a modern take on Meenakari, or in neon shades, have become increasingly popular in recent years. This type of jewellery is characterized by bright, bold colours that are reminiscent of the neon lights or subtle pastel shades breaking away from the usual Meenakari colours. These pieces are designed keeping in mind a contemporary style, with simple shapes and clean lines that allow the bold colours to take centrestage. The popularity of such enamel jewellery can be attributed to several factors. One is the trend towards more colourful and playful fashion choices, as people seek to express their individuality and personality through both bright and pastel colours
Back to the Future
The influence of science fiction, dystopic themes and other forms of popular culture, which often feature futuristic themes and imagery, have had a large role to play in the emergence of futuristic-looking jewellery. Also, a growing interest in technology and innovation, as people seek to express their fascination with these themes through their fashion choices, has led to millennials opting for pieces with bold, geometric shapes, metallic finishes, and other materials that evoke a sense of advanced technology and innovation.
The feeling, post confinement, caused by isolation and social restriction has led youngsters to fully express themselves through their personality. Consumers are looking forward to the transition between the virtual and physical realms and are now open to exploring the fun in being a multi-faceted player. Millennials are not afraid to express themselves through bold statement pieces, quirky accessories, mixing and matching different styles by layering, or those with large, gemstones that resonate with their persona.
Stacking and layering
As consumers want to express many facets of their personality and mood, they are leaning towards layering and stacking different pieces. Stacking and layering allow people to mix and match different styles and pieces to create a unique and personalized look. For youngsters who believe in the concept of more is more, wearing two or more pieces together gives them the satisfaction of a finished look. Another reason for the popularity of stacking jewellery is that it is versatile and can be worn in a variety of different settings.
Young brides are increasingly looking to demonstrate their style by accessorising. This trend includes wearing necklaces as tiaras, bracelets as necklaces, pendants as hair accessories, and more. Jewelled cooling glasses, body jewellery, hair accessories, statement naaths/ nosepins, elaborate ear cuffs, mismatched earrings, belts, etc, have all become extremely popular among millennials
Large colour gemstones
While diamonds remain important for everyday wear and certain functions, love for large gemstones (over 30 cts) has been unilateral in recent times. And these gemstones don’t just include emeralds and rubies, but off-beat stones like corals, aquamarines, tanzanites, spinels, and even tourmalines
Millennials are drawn to nature-inspired jewellery because it allows them to connect with the natural world and feel a sense of closeness to the environment. Wearing jewellery that features motifs like flowers, natural elements and animals can be a way to express one's love for nature and bring a bit of the outdoors into one's daily life.
Into the Blues
Shades that are cooling to the eyes, giving the wearer a refreshing appeal, are ever so popular. Consumers are increasingly inclined towards buying jewellery with cooling hues mimicked by aquamarines, tanzanites and even rose-quartz and sapphires in pastel shades. Wearing these pieces gives them a sense of calm and tranquillity.
Pieces redolent with gods and goddesses, ranging from traditional craftsmanship like temple jewellery, to those with a little bit of contemporary edge remain a constant favourite among modern brides and millennials alike. In the light-weight category, pieces with evil eye motifs, prayer flags and so on, are also very much in demand.
Love will continue to rule, as selflove, self-care, gratitude is some of the most seen emotions at play today. The need to connect to one’s self is ever more present now in this time of growing stress, disconnection and growing anxiety about the future. So, self-purchase and self-gifting and celebrating the smallest of achievements with diamonds are on the rise.
Recently, many celebrities have been seen wearing fancy shape diamonds, which has helped to increase their popularity and visibility. Pieces with a combination of princess, emerald, pear, marquise, oval, and heart shapes give the wearer a refreshing break from the classic rounds. Also, they can be less expensive than round diamonds of similar carat weight and quality.
Uncut, but Unusual
To break free from the monotony that jadau pieces come with (because sometimes they look so similar) jewellery redolent with polkis, but with a contemporary edge, is redefining the way brides are adorning themselves with polki jewellery. From minimalist polki jewellery with subtle motifs to statement pieces with a combination of polkis and a variety of colour gemstones, young brides want something different even when it comes to something as classic and timeless as jadau jewellery.
Solitaire diamonds have a classic and timeless appeal that has endured for generations. The simple, elegant design of the solitaire allows the beauty and brilliance of the diamond to take centerstage, making it a timeless choice that will never go out of style.
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