These showrooms, located at Bhootnath and Gomti Nagar, will be inaugurated by Kalyan Jewellers' global brand ambassador, Katrina Kaif. The inauguration ceremony at Bhootnath is scheduled for 4 PM on June 2nd, followed by another event at Gomti Nagar.

As part of its Vision 2025 strategy, Kalyan Jewellers has been strategically expanding its presence in Uttar Pradesh, as well as other non-South markets. By taking this proactive approach, the brand aims to enhance accessibility for customers while providing a service-oriented shopping experience in a world-class environment. With the addition of these two new showrooms, Kalyan Jewellers' footprint in Lucknow will be doubled, further solidifying its commitment to serving patrons in the region.

Already having a significant presence in the state, with 11 locations including Kanpur, Gorakhpur, Prayagraj, Agra, Ghaziabad, and Noida, the company is excited about the new showroom launch. Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, expressed his enthusiasm, stating, "As a company, we have achieved significant milestones and made great strides in creating a holistic ecosystem to enhance the customer shopping experience. We are thrilled to announce our expansion plans in Uttar Pradesh, with a goal of expanding our presence across the state. We see immense potential in this market and remain committed to providing patrons with the best-in-class service-backed shopping experience, while upholding our core values of trust and transparency."

Mr. Kalyanaraman further added, "We are encouraged by the robust consumer demand and revenue growth we have experienced, driven by the resilience of our category and the strength of our brand proposition, despite the challenging consumer discretionary environment in India. Footfall momentum has been strong across various regions, with non-south markets recording higher revenue growth due to the launch of several showrooms in the region over the past year. We aim to tap into this untapped potential and embark on the next phase of the company's growth."

With high demand in metro markets and a renewed interest among millennial consumers, Kalyan Jewellers plans to expand its operations in major metro cities. Additionally, the company aims to expand its geographical presence in the North, East, and Western regions by targeting Tier-2 and Tier-3 markets.

Customers can be assured of the quality of jewellery at Kalyan Jewellers, as all pieces are BIS hallmarked and undergo multiple purity tests. In addition, patrons will receive Kalyan Jewellers' 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification is a testament to the brand's commitment to providing the best experience for its loyal customers.