GIVA Jewellery, the renowned fine silver jewellery brand, announced today the successful completion of its Series B funding round, raising Rs 200 crore. Premji Invest, a prominent investor, led the funding round, demonstrating confidence in GIVA's potential to innovate further and expand its product categories and offerings. Existing investors, including Aditya Birla Ventures, Alteria Capital, and A91 Partners, also participated in the round. This significant investment will empower GIVA to enhance its omnichannel presence, open more offline stores, and solidify its position as the preferred platform for affordable gifting options and minimalist jewellery. Highlighting the immense potential in India's retail market, particularly in the silver jewellery sector, Varun Khandelwal, Principal-Investments at Premji Invest, stated, 'Silver jewellery represents a $4 billion opportunity in India, yet the organized market share remains below 7 percent.

GIVA stands out as a category leader, focusing on fine silver jewellery, design offerings, and customer-centricity. We are thrilled to join forces with GIVA during its next phase of growth, aiming to establish a true omnichannel leader in the industry.' With a growing demand for fresh designs and a wide variety of office wear, casual wear, and everyday jewellery, customers are seeking affordable alternatives.

GIVA stands at the forefront, offering an extensive range of certified and curated silver jewellery, accompanied by a lifetime replating service and a 6-month warranty. Collaborating with renowned designers worldwide, GIVA launches more than 250 new designs every month. The platform's user-friendly interface, seamless shopping experience, and focus on customization have set it apart in an increasingly competitive market. Presently, GIVA operates over 50 stores across major Indian cities, with plans to expand its presence nationwide within the next five years." “We are delighted to have Premji Invest, one of the largest and well respected private equity funds, as a long-term partner. We look forward to leveraging Premji Invest’s playbook on omnichannel across several consumer brands and retail businesses to strengthen our leadership position and establish our pan-India presence,” said Ishendra Agarwal, Founder and CEO, GIVA. rewrite this with title, intro, keywords