NAC Jewellers took center stage as the primary sponsor of the 22nd edition of the annual 'Duchess Utsav' shopping festival, a celebrated event organized by the Duchess Club in Chennai. This festival  garnered attention for being a diverse marketplace that caters to various customer demographics. By partnering with Duchess Utsav, NAC Jewellers aimed to expand its outreach to new customer segments, particularly within the niche demographic of the Chennai ladies' club and the entrepreneurial community.

Duchess Utsav was a two-day extravaganza that features a wide array of stylish apparel and jewelry, blending creativity, craftsmanship, and commerce. During the festival's fashion event, women from the Duchess Club, Chennai elegantly showcased NAC Jewellers' stunning silver, gold, pearl, and diamond jewellery pieces. N. Anandha Ramanujam, Executive Director of NAC Jewellers, expressed the brand's strategic approach to adapt to evolving customer demands. The association with Duchess Utsav allowed them to directly engage with their target audience and gain valuable insights. Ramanujam highlighted the brand's continuous evolution to reach newer demographics and was pleased to connect with businesswomen, entrepreneurs, and professionals at the Duchess Utsav.

Renowned for its heritage-inspired antique jewelry tailored for modern tastes, NAC Jewellers presented an exclusive display of its signature collections at the festival. These collections, emphasizing traditional and festive jewellery, generated intrigue among potential customers, partly due to the extensive reach of Duchess Utsav on social media platforms such as Instagram. Ramanujam anticipated increased brand engagement, higher foot traffic at physical stores, and boosted e-commerce sales, all driven by the festival's considerable visibility.

The Duchess Utsav also provided a platform for NAC Jewellers to spotlight its enduring multigenerational legacy within the jewellery industry. Ramanujam emphasized that showcasing their signature collections allowed them to underscore unique selling points, notably their heritage and heirloom jewelry. As a brand that cherishes its legacy, NAC Jewellers found that customers highly value this aspect.

Looking ahead, NAC Jewellers envisions the potential for various collaborations with the Duchess Utsav. Their plans include participation in and hosting of more exhibitions and live events in the Southern Indian region, reflecting their commitment to continued growth and engagement with their audience.