Vummidi Bangaru Jewellers (VBJ), a prominent name in the South Indian jewellery market with a century-old legacy, is expanding its horizons globally. Their journey commenced with the opening of their first overseas store in Dallas, USA, on October 19. The decision to go global was catalyzed by a positive response to their exhibitions in the United States, prompting them to venture beyond their strong regional presence.

In the near future, VBJ has ambitious plans to open four showrooms in the US, alongside eight more in Tamil Nadu, all within the next four years. Jithendra Vummidi, the Managing Partner of Vummidi Bangaru Jewellers, shared insights into this expansion strategy. He revealed that the brand's exhibitions in the US, which hosts a significant Indian diaspora, received enthusiastic attendance. Visitors consistently expressed their desire for a nearby showroom, inspiring the brand to establish a physical presence in the US.

Recognizing that today's Indians are global citizens, VBJ aims to cater to their enduring connection with jewellery. VBJ is renowned for its in-store workshops, where designers collaborate closely with skilled artisans to create a unique and emotional shopping experience. The brand's design team, comprised of artists, CAD designers, and craftsmen, collaboratively brainstorm trends, themes, and techniques, shaping these ideas into prototypes that adorn their showcases.

Moreover, VBJ values customer input and actively involves clients in the creative process. For those seeking custom-made pieces, the brand encourages clients to sit with their designers, express their ideas, and list their preferences. This collaborative approach ensures that each piece is a unique creation tailored to the client's vision.

With the warm reception of their Dallas store by the Indian community, VBJ believes that their commitment to quality and customer satisfaction will resonate universally as they embark on their journey to serve an international clientele.

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