In a strategic move aimed at tapping into the surging demand for premium products in India's consumer market, Titan Company Limited, one of the country's leading jewellery retailers, is gearing up to open an exclusive invite-only retail store. This high-end establishment is set to cater to luxury customers, offering exquisite jewellery with a minimum ticket size of Rs 10 lakh. The choice to venture into the luxury segment is in line with the broader trend of consumer companies in India aiming to cater to the growing appetite for opulent and premium offerings.

The jewel in Titan's crown, this forthcoming luxury store is set to occupy a substantial 17,000 square feet of prime real estate in Delhi's upscale South Extension market. According to informed sources within the company, Titan intends to pilot this high-end retail format in the national capital, with potential plans for replication in other regions of the country.

The decision to introduce this exclusive luxury store represents a significant move by Titan to diversify and meet the evolving demands of the Indian consumer market. With an impressive space of 17,000 square feet, this establishment is poised to become one of the largest jewellery stores in the country. To put this into perspective, Titan already boasts a sizable store spanning approximately 10,000 square feet located just across the street.

Delhi's South Extension market, known for its thriving retail scene, is a strategic choice for Titan's luxury venture. The area commands an average rent of approximately Rs 500-600 per square foot per month, underlining the desirability and premium nature of the location. In executing this strategic move, Titan collaborated with international real estate consultant Cushman & Wakefield, who played a pivotal role in advising on the deal.

The entry into the luxury segment showcases Titan's commitment to keeping pace with changing consumer preferences and capitalizing on the burgeoning desire for high-end jewellery and premium offerings. As India's economy continues to grow and consumer aspirations evolve, Titan's exclusive invite-only store in Delhi promises to be a remarkable addition to the country's luxury retail landscape. It represents a strong vote of confidence in the future of luxury retail in India and a testament to Titan's unwavering dedication to serving the diverse and discerning tastes of its customers.