Ayaani Diamonds, a leading Indian lab-grown diamond jewellery brand, launched its new showroom in Bandra, Mumbai on October 24. The store’s grand opening was graced by Narayan Rane, Minister of Micro, Small and Medium Enterprises, Government of India and Adv. Ashish Shelar, BCCI Treasurer and Mumbai BJP President.

The store launch in Mumbai builds on Ayaani Diamonds’ legacy in Ahmedabad, where the brand boasts retail presence with two stores. The new store, nestled in the heart of Mumbai, features a warm and inviting design and offers an intimate and personalised jewellery shopping experience.

Ayaani Diamonds retail expansion in Mumbai represents a profound dedication to the brand’s ethos of ethical luxury, with the mission of introducing Mumbai’s discerning clientele to their lab-grown diamond creations. The brand has made a mark in sustainability and ethical excellence, and the new store brings forth the rich legacy of a city steeped in diamond history to the city of dreams.

Rajni Chanchad, Director, Ayaani Diamonds, talked about how their new store hopes to resonate with a new generation of conscious consumers. “Our commitment to sustainability, ethics, and exquisite craftsmanship sets us apart in the world of fine jewellery. Mumbai is known for its appreciation of luxury, and we are confident that our exquisite jewellery collections will be a perfect fit for the city’s audience. Our new store is not just a place to shop for fine jewellery. It’s an experience that the youth appreciate and other age groups expect.”