ORRA recently introduced their wedding collection in diamond jewellery titled ‘Aekta’. To bump up the buzz around the latest collection, the brand launched a campaign named #WeddingAffairsWithORRA.

The gorgeous collection comprises white gold, yellow gold, rose gold, colour gemstones, and studded diamonds, thus completing a flamboyant bridal range that has something for traditional and contemporary wedding ceremonies. The Aekta collection also includes the platinum groom box for grooms-to-be.

Aekta decks up both bride and bridesmaid in a diamond studded, diverse array, from delicately crafted lightweight cocktail jewellery to opulent heavy sets. The collection presents three unique concepts – ‘The Emerald Story’ inspired by the glamour of the celebrity’s tale features exquisite sets and various jewellery pieces with a touch of cinematic magic. The classic ‘All Diamond Spread Story’ features attractive diamond jewellery sets with red gemstones and inspired by gradient leaf motif. ‘The South Style Story’ has traditional diamond panchalada and haarams and layered necklaces, blending tradition seamlessly with contemporary allure. With Aekta, ORRA aims to serve brides across North, South, West and East regions.

Commenting on the collection, Dipu Mehta, MD, ORRA Fine Jewellery, said, “Aekta is not merely an assortment of jewellery pieces; it is a curated experience aimed at elevating the significance of every ceremony and celebration. We anticipate that the collection will play a pivotal role in transforming the anticipation of a young girl into the reality of a radiant bride. We aim to not only meet but exceed the expectations of brides, their families, and friends, ensuring that every piece from the Aekta Collection becomes a cherished part of the bride’s journey.”