The 19th edition of Jaipur Jewellery Show (JJS), the largest business-to-consumer jewellery exhibition in India, was inaugurated today by chief guest Hon’ble Deputy Chief Minister of Rajasthan, Smt Diya Kumari ji at the Jaipur Exhibition and Convention Centre (JECC), Sitapura. Guest of honour Shri Vipul Shah, Chairman, GJEPC praised the contribution of JJS to the Indian jewellery industry and wished it success.

JJS, which runs from 22nd to 25th December, will feature more than 300 exhibitors from across India and overseas. JJS has grown by 18% as compared to last year, 1100+ booths in 2023.

Traditionally held in December to capitalise on the influx of international tourists into Jaipur, the show is being held under the theme of ‘Emeralds... your stone your story’. This year, JJS will welcome 5 international delegations. It will also host the Jaipur Jewellery Designer Festival for promoting budding designers. The Pink Club will feature a B2B section in the show.

Speaking at the inauguration, Shri Vipul Shah said, “Over time, Jaipur has expanded beyond its fame for cutting and polishing gemstones. It is now a hub for making all kinds of jewellery—be it gold, silver, diamond-studded, or jewels with colourful gems. JJS is a befitting showcase of this strength and encapsulates Jaipur's essence.”