Bringing over twenty years of experience in the Indian consumer and jewelry market, Sachin is well-positioned to lead the World Gold Council’s initiatives aimed at bolstering consumer trust and engagement within India’s gold industry. His proficiency in retail, marketing, and understanding of consumer behavior will play a crucial role in strengthening the council’s ties with both the gold industry and financial institutions.

The World Gold Council introduces its latest campaign, the 'You are Gold' Initiative. Expressing enthusiasm for Sachin’s appointment, David Tait, Global CEO of the World Gold Council, emphasized the significance of his experience and forward-looking vision at a pivotal juncture for the Indian gold market. Sachin’s leadership is anticipated to significantly raise awareness about gold's role as a valuable investment asset and drive sustainable practices within the industry.

In response to his appointment, Sachin Jain expressed his privilege in leading the World Gold Council’s efforts in India. He underscored his dedication to promoting sustainable practices and fostering positive change within the gold industry. Sachin aims to strengthen the council’s engagement with stakeholders, promote responsible practices, and further integrate gold into India’s economic growth.

Sachin Jain stated: “I am deeply honored to lead the World Gold Council’s activities in India, recognizing its pivotal role in shaping the gold industry. I am profoundly impressed by the organization's commitment to sustainability, responsible practices, and positive contributions to the global gold sector. My vision for the gold industry in India is rooted in a dedication to fostering sustainable practices and driving positive change. I eagerly anticipate enhancing the World Gold Council’s engagement with various stakeholders, promoting responsible practices, leveraging gold’s increasing appeal as an investment asset, and enhancing its role in India's economic growth.”

Current India CEO, Somasundaram PR, will continue in his role until Sachin assumes office, ensuring a seamless transition. Somasundaram will also remain involved with the World Gold Council as an advisor on the establishment of a self-regulatory organization (SRO), a significant initiative for the Indian gold industry.

I am deeply honored to lead the World Gold Council’s activities in India, recognizing its pivotal role in shaping the gold industry. I am profoundly impressed by the organization's commitment to sustainability, responsible practices, and positive contributions to the global gold sector. My vision for the gold industry in India is rooted in a dedication to fostering sustainable practices and driving positive change. I eagerly anticipate enhancing the World Gold Council’s engagement with various stakeholders, promoting responsible practices, leveraging gold’s increasing appeal as an investment asset, and enhancing its role in India's economic growth.

- Sachin Jain